Art Direction & Design
Art Direction & Design
Introducing Amazon Explore, a live-streaming entertainment service that allows you to connect with hosts all around the world to discover, learn, and shop from the comfort of home…or anywhere!
Amazon Explore launched just as the world was entering the Covid pandemic. This service became more than just a delightful escape and connection point for customers, it enabled small-businesses around the world to continue working during a time when tourism was non-existent.
As Creative Director and lead Designer, I led creative efforts for establishing the brand for launch. I was responsible for creating Brand Guidelines, an expansive UI Design System, the visual design of the Marketplace, as well as art directing custom photo assets and brand video. As Senior Brand Manager, I built a team that was responsible for all Marketing and Operations creative deliverables, internally and externally.
DESIGN, CREATIVE DIRECTION, STRATEGY