Art Direction & Design
Art Direction & Design
Most likely, you’ve seen the iconic “smile” on the highways, in the skyways, and all over your neighborhood. This Amazon branding initiative was the first to focus in on the “smile” as the hero icon of Amazon.
To keep up with demand, Amazon needed to find new and faster ways to get products to customers. In 2016, the first Amazon airplane was introduced to the world. However, before its highly anticipated unveiling came many months of strategic creative work on a branded livery. While Amazon One, the 767 airplane, was the shining star, an updated semi, van and car were also included in the branded collection. On-going work has been done on delivery uniforms to coordinate with the transportation vehicles, as well as proposed “special edition” airplane skins to keep customers smiling.
ART DIRECTION, DESIGN