Art Direction & Design
Art Direction & Design
Hub by Amazon is a delivery solution for apartment communities. It allows residents to get their packages conveniently at a kiosk locker located on their property. The wonderful thing about this locker is that it accepts any package, from anyone, at any time.
As a new product, I worked with stakeholders on all stages of brand development, from naming to the Hub's launch. Adopting attributes from the global Amazon brand, a distinct and engaging visual language was created for the Hub.
STRATEGY, NAMING, ART DIRECTION, DESIGN