Art Direction & Design
Art Direction & Design
When Amazon’s photo storage business merged with their print services, going from Prime Photos to Amazon Photos, the brand needed to be redefined and reestablished as a blended organization. A simple, interim branding style was created while a deep-dive into messaging strategy focusing on customer acquisition and eduction was ongoing. This branding exercise required quick design-thinking and decision making - all the while, keeping the customer at the forefront of this change.
STRATEGY, ART DIRECTION, DESIGN